Effective Date: July 1, 2022
Martech Growth LLC (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.martechgrowth.com or use our services (collectively, the “Services”). By accessing or using our Services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect various types of information to provide and improve our Services, enhance user experience, and meet our business objectives. The information we collect can be categorized as follows:
1.1 Personal Information
Personal information is any data that can be used to identify you individually. We may collect personal information directly from you in several ways, including:
- Contact Information: When you fill out forms on our website, subscribe to our newsletters, or contact us for support, we may collect your name, email address, phone number, and mailing address.
- Account Information: When you create an account with us, we may collect your username, password, and other details necessary to manage your account.
- Billing Information: If you purchase our Services, we may collect payment information such as credit card numbers, billing addresses, and transaction details.
1.2 Non-Personal Information
Non-personal information is data that cannot be used to identify you personally. This information may be collected automatically as you navigate through our website, including:
- Usage Data: Information about your interactions with our website, such as the pages you visit, the links you click, the time and date of your visits, and the amount of time you spend on each page.
- Device Information: Information about your device, including IP address, browser type, operating system, device identifiers, and mobile network information.
1.3 Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance user experience and analyze website traffic. Cookies are small text files stored on your device by your web browser. They help us remember your preferences and improve our Services. The types of cookies we use include:
- Essential Cookies: These cookies are necessary for the operation of our website and enable you to use its features, such as accessing secure areas. Without these cookies, certain services may not be available.
- Analytics Cookies: We use analytics cookies, such as those provided by Google Analytics, to collect information about how visitors use our website. This data helps us understand website performance, identify trends, and improve our Services.
- Advertising Cookies: These cookies are used to deliver advertisements relevant to you and your interests. They may also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.
You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website.
2. How We Use Your Information
We use the information we collect for various purposes to provide, improve, and customize our Services, as well as to communicate with you effectively. The specific ways we use your information include:
2.1 To Provide and Improve Products and Services
- Service Delivery: We use your personal information to deliver the Services you request, process transactions, and manage your account. This includes setting up your account, providing customer support, and responding to inquiries.
- Performance Enhancement: We analyze usage data to understand how our Products and Services are used, identify areas for improvement, and enhance the overall user experience. This helps us optimize our website and develop new features and functionalities.
2.2 For Business Operations
- Performance Monitoring: We use data analytics to monitor and analyze website performance, track user engagement, and assess the effectiveness of our marketing efforts. This information helps us make informed business decisions and allocate resources effectively.
- Security and Fraud Prevention: We implement security measures to protect your information from unauthorized access, use, or disclosure. We also use data to detect and prevent fraudulent activities and ensure the security of our Products and Services.
2.3 For Marketing and Communications
- Promotional Offers: With your consent, we may send you promotional offers and marketing communications about our products, services, and special promotions that may interest you. You can opt-out of receiving these communications at any time.
- Newsletters and Updates: If you subscribe to our newsletters, we will use your email address to send you regular updates about our company, industry news, and relevant content.
3. How We Share Your Information
We understand the importance of maintaining the confidentiality of your information. We only share your information with third parties in specific circumstances, as described below:
3.1 Service Providers
We may engage third-party service providers to perform functions on our behalf, such as payment processing, data analysis, and marketing assistance. These providers have access to personal information needed to perform their functions but are contractually obligated to use it only for the purposes for which it was shared and to maintain its confidentiality.
3.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We will take reasonable steps to ensure that any disclosure is made in compliance with applicable laws and regulations.
3.3 Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that business transaction. We will notify you of any such change in ownership or control of your personal information.
3.4 With Your Consent
We may share your information with third parties when you provide us with your consent to do so. For example, if you opt-in to receive communications from third-party partners, we may share your information with them for marketing purposes.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:
- Encryption: We use encryption technologies to protect sensitive data during transmission and storage.
- Access Controls: We restrict access to personal information to employees and service providers who need it to perform their job duties.
- Regular Audits: We conduct regular security audits and assessments to identify and address vulnerabilities.
Despite our efforts to safeguard your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee the absolute security of your information, and you provide it at your own risk.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The criteria used to determine our retention periods include:
- Purpose Fulfillment: We retain personal information for the duration of our business relationship and for a reasonable period thereafter to maintain records for reporting and auditing purposes.
- Legal Requirements: We may retain personal information for longer periods if required by law or to comply with legal obligations, such as tax and accounting regulations.
- Dispute Resolution: We retain personal information as needed to resolve disputes, enforce our agreements, and protect our legal rights.
6. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information. We are committed to ensuring that you can exercise these rights effectively. Your rights may include:
6.1 Access and Correction
You have the right to access the personal information we hold about you and request corrections to inaccurate or incomplete information. To request access or corrections, please contact us using the contact details provided in Section 11.
6.2 Deletion
You may request the deletion of your personal information, subject to certain legal and contractual restrictions. We will take reasonable steps to delete your information from our systems, unless retention is required by law.
6.3 Opt-Out of Marketing Communications
You may opt-out of receiving marketing communications from us by following the unsubscribe instructions in the communications or contacting us directly. Please note that you may continue to receive non-promotional communications, such as transaction confirmations and account-related messages.
6.4 Cookies
You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our website and limit your ability to use certain features.
7. Third-Party Services
Our website may contain links to third-party websites or services that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party websites you visit.
8. Children’s Privacy
Our Services are not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information from our records.
9. International Data Transfers
If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located. By using our Services, you consent to the transfer of your information to the United States and the use and disclosure of your information as described in this Privacy Policy.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated Privacy Policy on our website and updating the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us via our contact page.